- Health & Wellness : Success Story
Return To Health
Case Study: Extreme Digital Makeover For a Chiropractor in Aurora
Return To Health
Aurora, Ontario, Canada
Health and Wellness
Website Design Website Hosting Technical Support Business Automation
2020
The Problem : Tech Support & Website Makeover
Return to Health operates out of Aurora, Ontario, Canada. They had a nice website that was not up with the times. Furthermore, it had outdated information and the web forms were not forwarding leads to the owner. Furthermore, the owners was using her personal cellphones and phone numbers to communicate with clients and prospects via voice, text and voicemail leaving that communication window always open - 24/7. They also needed to be on top of website chats and social media channels DM's on top of running their practice. They needed to refresh their image, as they were moving to a new location. Here is how it went. Take a look at some of the initial challenges below:
Website was old, outdated and didn't have current information. The worst problem was the web form not working!
Dr. Leesa had to check multiple places to communicate with clients and prospects on different apps.
Her persona cell phone was used for business making it available to the public without a clear boundary from personal and business.
Messages were getting missed since Return to Health lost access to their Facebook Business Page.
The Challenge : Elevate Return To Health's Web Presence and increase customer engagement.
Dr. Leesa was setting up a new office and closing her old one. Her business greatly depended on her website presence to attract and engage new clients. Her current base loves her, so there were no problems there. However, to increase engagement, actions needed to be taken to elevate her corporate image regarding phone and digital communications.
The current phone setup exposed her personal number when phone calls or text messages were sent out, enabling callers to reach these numbers outside of regular business hours and further confusing locations as well as follow-ups. This was not an ideal situation for new clients, that have yet to discover her amazing services.
- Personal cellular phones for voice, text and voicemail
- Website messages not being followed up on
- Multiple app to reach customers via different channels
- Google review requests not automated
- Website not frequently optimized or updated
The Results >
Return To Health’s new website had immediate acceptance. Within just the first month of launch, the platform saw a staggering user registration increase, a testament to its intuitive design and robust functionality.
Specifically, user engagement rose by 25%, and the average session duration increased by 50%. This indicated that users found the platform not only easy to navigate but also highly useful – they were spending more time using the available services and tools.
Furthermore, user feedback was overwhelmingly positive as shown on their online reviews. Many praised the platform’s simplicity and ease of use, and several highlighted its performance, noting that communicating and booking could be executed smoothly without any delays or glitches.
Refreshd and clean modern website, allowing for easy booking for clients, and accessible relevant information for new visitors.
Set up a dedicated business line, connected to her Customer Relationship Management system, keeping all her communications in one place.
Tying it all together is movenOS - a single app where the business can connect to clients and prospects from a single location: Phone, Text, Voicemail, Facebook, Instagram, TikTok and even their website.
Improved Return To Healt's search engine visibility through targeted SEO strategies, driving more organic traffic to their website.
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